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DOI:
https://doi.org/10.51461/projectbaikal.69.1843Keywords:
design, global, local, glocalization, branding strategies, world brands, INRTU Design Department, design educationAbstract
The contradictory integrity of the global and the local is viewed as a source of transnational and regional development. Design is an important aspect of glocalization, which ensures the “formulation” and introduction of basic ideas into the real life, and a space of compromise and interaction between the global and the local. It is clearly demonstrated by contemporary branding systems. Design as a scientific and educational space is presented in glocal discourses through the work of the Design Department of INRTU.
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