Design as a space of compromise between the global and the local

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DOI:

https://doi.org/10.51461/projectbaikal.69.1843

Keywords:

design, global, local, glocalization, branding strategies, world brands, INRTU Design Department, design education

Abstract

The contradictory integrity of the global and the local is viewed as a source of transnational and regional development. Design is an important aspect of glocalization, which ensures the “formulation” and introduction of basic ideas into the real life, and a space of compromise and interaction between the global and the local. It is clearly demonstrated by contemporary branding systems. Design as a scientific and educational space is presented in glocal discourses through the work of the Design Department of INRTU.

How to Cite

Zheleznyak, O. (2021). Design as a space of compromise between the global and the local. Project Baikal, 18(69), 38–44. https://doi.org/10.51461/projectbaikal.69.1843

Published

2021-11-13

Issue

No. 69 (2021): glocal

Section

refereed articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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Zheleznyak, O. (2021). On transmutation of “the new in/with the existing”. Project Baikal, 18(67), 36-41. https://doi.org/10.51461/projectbaikal.67.1751