On natural and artificial glocalization

Authors

  • Elena Bagina Ural Federal University named after B. N. Yeltsin

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DOI:

https://doi.org/10.51461/projectbaikal.69.1841

Keywords:

glocalization, artificial glocalization, natural glocalization, national architecture, culture, tradition, designing in styles

Abstract

Glocalization is a point where globalization enters communities or phenomena of different styles, cultures and traditions, including the phenomena of fine arts and architecture. Artificial glocalization is a search and application of specific forms-signs, and creation of a set of characteristics symbolizing the local tradition. Natural glocalization occurs when the national culture is on the rise and is ready to accept any innovations without loss of identity, when it is not forms-signs that work, but forms-images, which are identified as national.

How to Cite

Bagina, E. (2021). On natural and artificial glocalization. Project Baikal, 18(69), 24–31. https://doi.org/10.51461/projectbaikal.69.1841

Published

2021-11-13

Issue

No. 69 (2021): glocal

Section

refereed articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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