Irbit. A market town on the Nitsa Authors Julia Dianova Perm College of Building Sergey Dianov Perm National Research Polytechnic University; Perm Institute of the Russian Federal Penitentiary Service Downloads PDF (Русский) DOI: https://doi.org/10.51461/projectbaikal.65.1678 Keywords: geocultural potential, architectural environment, Irbit fair, cultural institutions, creative city, environmental design Abstract The article presents the results of the study of the geocultural potential of the Ural town of Irbit. In 2021 the town on the Nitsa is going to celebrate its 390th birthday. The long-standing combination of non-resident traders' activities and the solidarity of the local corporation gave a big boost to the development of urban architecture, art and theatre. Today, Irbit needs creative scenarios for realization of the city’s geocultural branding strategy. The ideas of Ch. Landry and D. N. Zamyatin are used in the analysis. How to Cite Dianova, J., & Dianov, S. (2021). Irbit. A market town on the Nitsa. Project Baikal, 17(65), 64–72. https://doi.org/10.51461/projectbaikal.65.1678 More Citation Formats ACM ACS APA ABNT Chicago Harvard IEEE MLA Turabian Vancouver Download Citation Endnote/Zotero/Mendeley (RIS) BibTeX Published 2021-01-05 Issue No. 65 (2020): province Section refereed articles License This work is licensed under a Creative Commons Attribution 4.0 International License. References Belyaeva, M. A., & Ladygina, T. A. (2019).Gorod zemskikh traditsii: v poiskakh universalnogo obraza uralskogo goroda [The city of zemstvo traditions: in search of a unique image of the Ural town]. Vestnik kultury i iskusstv, 1(57), 62-72. Bulanov, A. I. (n.d.). Retrieved March 28, 2020, from http://irbit.info/business/imz/ Ershov, M. F. (2015). Sotsiokulturnaya evolyutsiya gorodov Severnogo Zauralya v dorevolyutsionnyi period: sravnitelnyi analiz [Socio-cultural evolution of the cities of North Zauralye in the pre-revolution period: comparative analysis]. Vestnik ugrovedeniya, 4(23), 79-90. Irbit kupecheskiy: Nabor otkrytok [Merchant Irbit: Postcard deck] (2010). Irbit: ID “Pechatnyi val. Khokhlov, A. N. (2015). Kitaiskie tovary na Irbitskoi yarmarke vo vtoroi polovine XIX v. – nachale XX v. [Chinese goods at the Irbit fair in the second half of XIX – early XX centuries]. Obshchestvo i gosudarstvo v Kitae, 2(45), 645-652. Landry, Ch. (2011). Kreativnyi gorod [The creative city] (V. Gnedovsky, & M. Khrustaleva,Trans.). Moscow: Klassika-XXI. Postanovlenie administratsii Munitsipalnogo obrazovaniya gorod Irbit ot 15 noyabrya 2018 goda № 1990-PA “Ob odobrenii prognoza sotsialno-ekonomicheskogo razvitiya Munitsipalnogo obrazovaniya gorod Irbit na 2019–2021 gody.’” [Decree of the Municipal unit, the town of Irbit as of 15 November 2018 № 1990-PA “On approval of the forecast of the social and economic development of the Municipal unit, the town of Irbit for 2019–2021”]. Retrieved March 28, 2020, from http://moirbit.ru/docs/2018_11_16/ekB6YR8A227NSD8RAyH6GbEb6.doc Postanovlenie Pravitelstva Sverdlovskoi oblasti ot 26 dekabrya 2018 g. № 977-00 “Ob utverzhdenii kompleksnoi programmy ‘Razvitie Munitsipalnogo obrazovaniya gorod Irbit na 2018–2025 gg.’” [Government Decree of Sverdlovsk Oblast as of 26 December 2018 № 977-00 “On validation of the complex program 'Development of the Municipal unit, the town of Irbit for 2018–2025’”]. Retrieved March 27, 2020, from http://moirbit.ru/docs/2019_01_11/6zkFDdAHRBRi58YHnkbG3tz8Y.pdf Shevaldin, D. (2017, May 24). Irbit iznutri: chto ne tak so starym uralskim gorodom [Irbit from inside: what is wrong with the old Ural town]. Argumenty i fakty. Retrieved March 25, 2020, from http://www.ural.aif.ru/society/situation/irbit_iznutri_chto_ne_tak_so_starym_uralskim_gorodom Sverdlovsk Oblast State Public Institution. Fund P-115, inv. 1, file 2, l. 170-171. Vizgalov, D. V. (2011). Brending goroda [City branding]. Moscow: Fond “Institut ekonomiki goroda”. Zagranichnova, L. A., & Suvorova, E. A. (2019). Vozrozhdenie kultury malykh gorodov Rossii [Revitalization of the culture of small towns in Russia]. Nauchnyi almanakh, 2(52), 169-175. Zamyatin, D. N. (2015). Geokulturnyi brending gorodov i territoriy: ot geniya mesta k imidzhevym resursam [Geocultural branding of cities and territories: from genius loci to image resources]. Sovremennye problem servisa i turizma, 2, Vol. 9, 25-31.