Advertisement, with its roots in remote ages, has acquired the full vim and vigour in industrial era, when consumer production is determined by machinery characteristics of production rather than by demand, so it has become necessary to rouse the demand artificially.
And the producer has successfully adjusted advertisement to it.
But everything should have reasonable limits. In Irkutsk they are losing such limits.
The city is depressed and overwhelmed by the tremendous quantity of outdoor advertisement, its clumsy placement and high percentage of marginal performance....
The fundamental concept is that public space is not a private property. So, a facade (the outer skin, the last millimeter) belongs to the town, not to the owner of the building. Changing the rendering, a window, adding or removing anything from a facade requires a permission delivered by the town's authority.
In places like Paris, Bordeaux, Marseilles, Lyon, Strasbourg… everywhere one can find a registrated building such as a cathedral, a castle, or a group of ancient buildings, a national administration is controlling this permission. This administration is called «historical...
The roots of advertisement are connected with reclamations, claims and arguments. No surprise that many people treat it with distrust, suspicion and irritation.
Nobody loves advertisement (except its authors and those who order it), nobody watches it, everybody despises it and get annoyed because of it. But newspapers, magazines, television and city economy in general cannot do without it. One keeps on arguing whether to prohibit advertisement, to restrict its expansion, to bring in stricter regulations on advertisement…
If something attracts attention, intrigues, promises to...