Cultural heritage representation in public perception Authors Issa Nabil Naouri Frederick University (Nicosia, Cyprus) Anna Merry Frederick University (Nicosia, Cyprus) Diab Ghazi Naouri University of Petra (Amman, Jordan) Downloads PDF (Русский) DOI: https://doi.org/10.51461/issn.2309-3072/85.2625 Keywords: architecture, cultural heritage, water conservation, public perception, Arab culture Abstract The flow of information that culture represents contains elements of enduring (invariant) value. One of such elements is the attitude to water formed by the cultures of the ‘arid belt’ in the Middle East, Central and East Asia. Globalisation threatens the loss of the tradition of water conservation and its replacement by wasteful overconsumption of water. In the Arab world, these processes areintensifying due to the growing population and uneven development of the countries in the region. The analysis of campaigns to promote a thrifty attitude to water in Jordan has shown their erroneous targeting. The authors suggest more effective directions in dealing with public perception with the support of cultural heritage. How to Cite Nabil Naouri, I., Merry, A., & Ghazi Naouri, D. (2025). Cultural heritage representation in public perception. Project Baikal, 22(85), 96–102. https://doi.org/10.51461/issn.2309-3072/85.2625 More Citation Formats ACM ACS APA ABNT Chicago Harvard IEEE MLA Turabian Vancouver Download Citation Endnote/Zotero/Mendeley (RIS) BibTeX Published 2025-10-13 Issue No. 85 (2025): a city and a park Section refereed articles License Copyright (c) 2025 Исса Набиль Наури, Анна Мерри, Диаб Гази Наури This work is licensed under a Creative Commons Attribution 4.0 International License. References Ashraf, M. (2015). Importance of Water in the Light of Quran and Sunnah and Ways of its Saving. Islamabad: Pakistan Council of Research in Water Resources (PCRWR). Drought in Numbers 2022. (2022). UN Convention to Combat Desertification. Retrieved June 9, 2025, from https://www.unccd.int/ resources/publications/drought-numbers Ercin, E., Karaman, C., van der Zwet, J., & Dobrescu, I. (2024). Water Footprint Assessment of the Middle East Region. Technical Report. Water Footprint Implementation, Den Haag, the Netherlands. Finlayson, B., Lovell, J., Smith, S., & Mithen, S. (2011). The archaeology of water management in the Jordan Valley from the Epipalaeolithic to the Nabataean, 21,000 BP (19,000 BC) to AD 106. In Water, Life, and Civilisation: Climate, Environment and Society in the Jordan Valley (pp. 191–217). Cambridge, UK: Cambridge University Press. García-Pulido, L. J., & Martín, S. P. (2019). The Most Advanced Hydraulic Techniques for Water Supply at the Fortresses in the Last Period of Al-Andalus (Thirteenth to Fifteenth Century). Arts, 8(2), 63 – 87. Herzog, C., Handke, C., & Hitters, E. (2019). Analyzing Talk and Text II: Thematic Analysis. In The SAGE Handbook of Qualitative Data Analysis (pp. 385-401). London: SAGE Publications. Lesmana, M. Comparing Nashrudin Hoja, Juha and Mullah Nashrudin: Finding Out Humor in Middle East Culture. (2014). Global Journal of Human-Social Science: С. Sociology & Culture, 14(2. Version 1.0), 35-40. Lotman, Yu. M. (2000). Culture and explosion. SPb: Semiosphere. Salimi, A. H., Noori, A., Bonakdari, H., Masoompour Samakosh, J., Sharifi,E., Hassanvand, M., Gharabaghi, B., & Agharazi, M., (2020). Exploring the role of advertising types on improving the water consumption behaviour: An application of integrated fuzzy AHP and fuzzy VIKOR method. Sustainability, 12(3), 1232. Water Management in Saudi Arabia: The Ancient Dams. (2023). UNESCO World Heritage Convention. Retrieved June 10, 2025, from https://whc.unesco.org/en/tentativelists/6637/