“Forest City”: A new interpretation of Mari culture

Authors

  • Sergey Mayarenkov Siberian Urban Lab
  • Anastasia Kholyavko Siberian Urban Lab

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DOI:

https://doi.org/10.51461/issn.2309-3072/85.2614

Keywords:

cultural code, entrepreneurial model, forest, public spaces, Yoshkar-Ola

Abstract

The article describes the center of Yoshkar-Ola with its unique, but sometimes problematic architectural appearance, which used to contribute to the development of tourism. In response to the urgent problems, the local business initiated a project called the Forest City. The concept is aimed at integrating the Mari identity and returning forest motifs to the urban environment. One of the key features of the project is an entrepreneurial model of the territory development.

How to Cite

Mayarenkov, S., & Kholyavko, A. (2025). “Forest City”: A new interpretation of Mari culture. Project Baikal, 22(85), 70–71. https://doi.org/10.51461/issn.2309-3072/85.2614

Published

2025-10-13

Issue

Section

refereed articles

References

Razvitie turizma v Mari El vykhodit na novyi uroven: podpisano strategicheskoe soglashenie s “TT-Travel” [Tourism development in Mari

El is reaching a new level: A strategic agreement has been signed with TTTravel]. (2025, June 10). Head of the Republic of Mari El. Retrieved June 20, 2025, from https://mari-el.gov.ru/glava/news/razvitie-turizma-vmariy-el-vykhodit-na-novyy-urov/