The toy, kitsch and consumer society

Authors

DOI:

https://doi.org/10.51461/issn.2309-3072/81.2408

Keywords:

psychology, architecture, design, toys, kitsch

Abstract

The relationship between toy design and architecture is examined. Both phenomena play the role of a link between the past and the future. The authors have conducted a study of a large array of toy images offered in today’s market. It is shown that toy design is dominated by kitsch. The signs and content of kitsch are measured by hardware methods with the help of special computer programmes. Kitsch, which toy manufacturers inculcate in the next generation, is a serious threat to the development of cities as places of communication.

How to Cite

Lidin, K., & Belobrykina, O. (2024). The toy, kitsch and consumer society. Project Baikal, 21(81), 183–186. https://doi.org/10.51461/issn.2309-3072/81.2408

Published

2024-10-13

Issue

Section

refereed articles

References

Belobrykina, O. A., & Lidin, K. L. (2024a). Emotional content of modern children’s toys. Preschool Education Today, 122(2), 48-59. DOI: 10.24412/2782- 4519-2024-2122-48-59.

Belobrykina, O. A., & Lidin, K. L. (2024b). Contemporary toy and image of the future. Social and Economic Psychology, Vol 9, 2(34), 6-39. DOI: 10.38098/ipran.sep_2024_34_2_01

Bernardini, J. (2014). The infantilization of the postmodern adult and the figure of kidult. Postmodern Openings, 5(2), 39–55.

Greenberg, C. (1939). Avant Garde and Kitsch. The Partisan Review, 1, 34–49.

Lee, J., & Jeon, B. (2023). Kidult Marketing Reflecting the Characteristics of MZ Generation. In R. Lee (Ed.), Emotional Artificial Intelligence and Metaverse. Studies in Computational Intelligence (Vol. 1067, pp. 199–206).

Lidin, K. (2010). Project “Block 130”: Emotional and impressional provision. Project Baikal, 7(25), 159-162. https://doi.org/10.7480/projectbaikal.25

Lidin, K. (2011). The city as a patient. Examining the city emotional atmosphere. Project Baikal, 8(29–30), 33–36. https://doi.org/10.7480/projectbaikal.29-30.313

Lidin, K. L. (2016). Psikhologicheskaya ekspertiza v urbanistike [Psychological expertise in urbanistics. In O. A. Belobrykina & V. L. Dresvyannikov (Eds.), Psychological expertise: modernity and development trends: a monograph (pp. 128-160). Novosibirsk: NSMU.