The right-brain alternative

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DOI:

https://doi.org/10.51461/pb.74.15

Keywords:

right-brain thinking, creativity, creative industries, creative economies, creative professions

Abstract

The era of left-brain dominance is beginning to give way to a new world in which right-brain ideals prevail and creativity is valued.
Being a kind of opposition to the information age, they become a response to the challenges of the right-brain thinking age and drivers of development, presenting right-brain skills as most relevant to life and business. Creative industries/economies/professions are increasingly in demand as an alternative to the “classical” industry, as creativity provides a competitive advantage by adding value to a service or product.

How to Cite

Zheleznyak, O. (2023). The right-brain alternative. Project Baikal, 19(74), 78–85. https://doi.org/10.51461/pb.74.15

Published

2023-01-05

Issue

No. 74 (2022): alternatives

Section

refereed articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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