Network infrastructure in the present-day realities Authors Olga Zheleznyak Irkutsk National Research Technical University https://orcid.org/0000-0002-6276-4773 Downloads PDF (Русский) DOI: https://doi.org/10.51461/projectbaikal.70.1893 Keywords: network infrastructure, Internet, network culture, network education, E-commerce, advertising; brands Abstract The development of digital technologies, the transformation of the Internet into a “communication medium” leads to the formation of a network society with the large-scale development of network culture and the invasion of network business and network forms of education. Replacement of the face-to-face contact by the network communication, destruction of personal space, openness of personal life, its “inclusion in the network”, simultaneous possibility of anonymity, protection and irresponsibility of users become a reality of modern life. Network systems are becoming the basic infrastructure of modern society. How to Cite Zheleznyak, O. (2021). Network infrastructure in the present-day realities. Project Baikal, 18(70), 78–83. https://doi.org/10.51461/projectbaikal.70.1893 More Citation Formats ACM ACS APA ABNT Chicago Harvard IEEE MLA Turabian Vancouver Download Citation Endnote/Zotero/Mendeley (RIS) BibTeX Published 2021-12-17 Issue No. 70 (2021): infrastructure Section refereed articles License This work is licensed under a Creative Commons Attribution 4.0 International License. References Achen, J. V. (2010). Dnevnik setevika [A networker’s diary]. Moscow: Alpina Publishers. Ageev, A. V., Mudrov, A. N., Meier, V. S., Alexandrov, A. N., Pavlov, S. M., Lebedeva, I. V., & Alekseeva, M. A. (n.d.). Setevye reklamnye agentstva: Teoriya i praktika reklamnoi deyatelnosti [Network advertizing agencies: Theory and practice of advertising]. Advertising industry. Retrieved October 16, 2021, from https://adindustry.ru/doc/1147 Castells, M. (2017). Vlast kommunikatsii [Communication power] (N. M. Tylevich & A. A. Arkhipova, Trans., A. I. Chernykh, Ed.). Moscow: Izd. dom Vysshei shkoly ekonomiki. Castells, M. (2000). Materials for an Exploratory Theory of Network Society. The British Journal of Sociology, 51(1), 5-24. Dokuchaev, I. (2012). Setevaya kultura kak istoricheskii tip [Network culture as a historical type of culture]. Scholary notes of KNASTU, 4, 27-33. Dokuchaev, I. I. (2016). Performans i kultura: morfologiya i istoricheskaya tipologoya sposobov razresheniya ekzistentsialnogo protivorechiya [Performance and culture: morphology and historical typology of the ways and methods to resolve the existential contradiction]. International Journal of Cultural Research, 2, 6–14. Egorova, A. G. (2014). Setevoe myshlenie: degradatsiya ili progress? [Network intellection: Degradation or progress?]. Fundamental research, 9-12, 2626-2629. Retrieved October 13, 2021, from https://fundamental-research.ru/ru/article/view?id=35405 Le Cunff, A.-L. (n.d.). Networked thinking: a quiet cognitive revolution. Retrieved October 14, 2021, from https://nesslabs.com/networked-thinking Lysak, I. V., & Kosenchuk, L. F. (2015). Sovremennoe obshchestvo kak obshchestvo setevykh struktur [Modern society as a networking society]. Information society, 2–3, 45–51. Prostranstvo goroda dlya cheloveka: Issledovanie urovnya i dinamiki gradostroitelnogo razvitiya krupneishikh megapolisov mira [The space of the city for a human being: Research into the level and dynamics of urban development of the largest metropolitan cities of the world] (2018, July). Retrieved October 8, 2021, from https://www.pwc.ru/ru/publications/city-space/city-space-short.pdf Salmi, J., & Frumin, I. D. (2013). Kak gosudarstva dobivayutsya mezhdunarodnoi konkurentosposobnosti universitetov: uroki dlya Rossii [How states achieve international competitiveness of universities: Lessons for Russia]. Voprosy obrazovaniya, 1, 25-68. Shestak, V. P., Vesna, E. B., & Platonov, V. N. (2013, January). Setevoe obrazovanie: luchshie otechestvennye i zarubezhnye praktiki [Network format of education: The best domestic and foreign practice]. Retrieved October 14, 2021, from https://www.researchgate.net/publication/268505980_SETEVOE_OBRAZOVANIE_LUCSIE_OTECESTVENNYE_I_ZARUBEZNYE_PRAKTIKI/link/546cf3470cf2a7492c55aee3/download Sukhanov, V. V. (2012). Setevaya kultura – neot’emlemaya chast novykh tsennostei grazhdanskogo obshchestva [Network culture – integral part of new values of civil society]. Modern Research of Social Problems, 3 (35). Wallace, P. (1999). The psychology of the Internet. Cambridge: Cambridge univ. press.