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https://doi.org/10.51461/projectbaikal.67.1770Keywords:
asceticism, Old Ritual, “Western Gates of Ural”, Verkhokamskaya Manor, geocultural branding, urban environment, creative activityAbstract
The article presents the results of the study of the geocultural potential of the Ural town of Vereshchagino, which celebrates its 125th anniversary in 2023. The historically formed combination of the Old-Rite style and the unity of the local corporation of railwaymen promoted sustainable development of the urban environment in the 20th century. Today, the town named after the great Russian battle painter V. V. Vereshchagin needs a geocultural development strategy. The concept of geocultural branding of cities is used for the analyses.
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