Discussion Club

On the Image of the City and Accompanying Problems

Authors

  • Marina Tkacheva BSUEL; Center for Independent Social Research; Union of Journalists of Russia

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DOI:

https://doi.org/10.7480/projectbaikal.58.1392

Keywords:

city; Irkutsk; image; branding; logo; architecture; virtual space; design; planning; wooden housing

Abstract

The discussion is focused on the questions relating to creation of Irkutsk’s brand, including the team work on the logo of the city. The external and internal, negative and positive images are differentiated. The slogans promoting the images of different cities are compared. The participants of the discussion highlight the significance of architectural iconic buildings and monumental sculptures for the image of the city.

How to Cite

Tkacheva, M. (2018). Discussion Club: On the Image of the City and Accompanying Problems. Project Baikal, 15(58), 36–43. https://doi.org/10.7480/projectbaikal.58.1392

Published

2018-12-14

Issue

No. 58 (2018): image is everything

Section

Editorial material