It’s Not Mysticism, It’s Just Business

Image as an Economic Category for Territorial Development

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DOI:

https://doi.org/10.7480/projectbaikal.58.1391

Keywords:

image; social psychology; urban studies; territorial development; place marketing; image-making

Abstract

The image of the place is discussed as a socio-psychological and economic category. The mechanisms of perception of this image are well-known and actively studied. But the results of such studies are insufficiently used in the territorial development practices. The reasons of this lagging are considered in the article.

How to Cite

Lidin, K. (2018). It’s Not Mysticism, It’s Just Business: Image as an Economic Category for Territorial Development. Project Baikal, 15(58), 30–35. https://doi.org/10.7480/projectbaikal.58.1391

Published

2018-12-14

Issue

No. 58 (2018): image is everything

Section

Articles

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