It’s Not Mysticism, It’s Just Business

Image as an Economic Category for Territorial Development

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DOI:

https://doi.org/10.7480/projectbaikal.58.1391

Published

2018-12-14

How to Cite

Lidin, K. (2018). It’s Not Mysticism, It’s Just Business: Image as an Economic Category for Territorial Development. Project Baikal, 15(58), 30-35. https://doi.org/10.7480/projectbaikal.58.1391

Keywords:

image; social psychology; urban studies; territorial development; place marketing; image-making

Abstract

The image of the place is discussed as a socio-psychological and economic category. The mechanisms of perception of this image are well-known and actively studied. But the results of such studies are insufficiently used in the territorial development practices. The reasons of this lagging are considered in the article.