Никакой мистики, только бизнес

Имидж как экономическая категория развития территорий

Авторы

Загрузки

DOI:

https://doi.org/10.7480/projectbaikal.58.1391

Ключевые слова:

имидж; социальная психология; урбанистика; девелопмент территорий; маркетинг мест; имиджмейкинг

Аннотация

Обсуждается имидж места в качестве социально-психологической и экономической категории. Механизмы восприятия имиджа места известны и активно изучаются. Но результаты этих исследований недостаточно используются в практике развития территорий. Рассмотрены причины такого отставания.

Как цитировать

Lidin, K. (2018). Никакой мистики, только бизнес: Имидж как экономическая категория развития территорий. проект байкал, 15(58), 30–35. https://doi.org/10.7480/projectbaikal.58.1391

Опубликован

2018-12-14

Выпуск

№ 58 (2018): имидж всё

Раздел

Articles - Статьи

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