Discussion Club On the Image of the City and Accompanying Problems Authors Marina Tkacheva BSUEL; Center for Independent Social Research; Union of Journalists of Russia Downloads PDF (Russian) DOI: https://doi.org/10.7480/projectbaikal.58.1392 Published 2018-12-14 Issue No. 58 (2018): image is everything Section Editorial material How to Cite Tkacheva, M. (2018). Discussion Club: On the Image of the City and Accompanying Problems. Project Baikal, 15(58), 36-43. https://doi.org/10.7480/projectbaikal.58.1392 More Citation Formats ACM ACS APA ABNT Chicago Harvard IEEE MLA Turabian Vancouver AMA Download Citation Endnote/Zotero/Mendeley (RIS) BibTeX Keywords: city; Irkutsk; image; branding; logo; architecture; virtual space; design; planning; wooden housing Abstract The discussion is focused on the questions relating to creation of Irkutsk’s brand, including the team work on the logo of the city. The external and internal, negative and positive images are differentiated. The slogans promoting the images of different cities are compared. The participants of the discussion highlight the significance of architectural iconic buildings and monumental sculptures for the image of the city.